Below is a selection of high-impact content that I have created for Duke Men's Basketball, Duke Football, and Ice Cube's BIG3 Basketball League, with insight into the strategy and results behind each piece.
2.3M+ views on TikTok
1M+ views on Instagram
Countdown to Craziness

500K+ views on Instagram
Quick-turnaround edit
In-game post

500K views on TikTok
700K+ views on Instagram
Trendy game promotion

2M+ views on TikTok
3M+ views Instagram

200K+ views on Instagram
In-game player promotion
Unique interview & highlight mix

800K views on TikTok
1M views on Instagram
Engaging 2024 fans and players

15M+ views across social media platforms
Started international sports trend
Posted by @Overtime
$200,000+ in social value

3M+ views on TikTok
Short form documentary story telling
Phone Content
Quick turnaround

10.1M+ views on TikTok
Player focused content
Demonstrates team personality
Increased female viewership

3M+ views on TikTok
Short form phone content
Recycled practice clips
Quick turnaround, minimal editing

1M+ views on TikTok
Player focused content
Phone content
Low stakes content

2M+ views across social media platforms
Culturally relevant
Increased female viewership
Phone content

1M+ views
First viral video
4K+ followers overnight

Brand promotion content
Player & brand specific

300K+ views
Fan content
Boosts image and morale

250K+ views
Highlighting teammate chemistry
Pre-game post

Recap of 2024 Olympic Games in Paris
Photography dump

Isaiah Evans AKA Showtime Slim
Pre-season photography dump

500K+ views on Instagram

650K+ views on Instagram

200K+ views on Instagram
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