Hi, my name is Luka.

I am deeply passionate about working in professional sports, fueled by my love for documentary storytelling, photography, and sports diplomacy. This passion motivates me to create engaging, high-impact content that resonates with fans and enriches their viewing experience.

As a lifelong athlete, I played varsity volleyball and basketball throughout middle and high school, and continued my athletic journey as a member of Duke's Equestrian team. 

During my freshman year at Duke, I worked as a student manager for the Women's Basketball team and, as a sophomore, I joined the Football team as a digital & social media manager. Additionally, I manage the personal branding and NIL strategy for three of Duke's basketball players — Olympian Khaman Maluach, No. 8 recruit Isaiah Evans, and Duke Basketball podcaster Caleb Foster, and I create digital media content for Duke's Men Basketball team.

I excel in producing high-performing content, increasing reach and engagement, and generating record-breaking revenue for the teams I collaborate with. Sports marketing, sponsorships, and partnerships are other areas of core focus for me. 

Ultimately, I aim to bridge my passion for sports with my academic interests in Political Science and International Relations. Using the power of sports as a tool for diplomacy, we can bring people together regardless of their background, socio-economic status, religion, nationality, or political beliefs.