Hi, my name is Luka

I am passionate about pursuing a career in sports, driven by my love for documentary storytelling, photography, and sports diplomacy. This passion fuels my commitment to creating engaging, high-impact content that not only captivates fans but also enriches athlete's lives beyond the game.

As a lifelong athlete, I played varsity and travel volleyball and basketball and continue my athletic journey as a member of Duke’s Equestrian team. At Duke, I worked with the Women’s Basketball team during my freshman year before joining Duke Football’s digital strategy team as a sophomore, where I currently run the TikTok account and work as a team photographer. Additionally, during the 2024 basketball season I managed the personal branding of three Duke Men’s Basketball players—Olympian Khaman Maluach, No. 8 recruit Isaiah Evans, and Duke Basketball podcaster Caleb Foster.

I excel in producing high-performing content, increasing reach and engagement, and generating record-breaking social value for the teams and athletes I collaborate with. My ability to blend creativity with strategic media execution allows me to elevate brands and connect with audiences in meaningful ways.

I am eager to bring my passion, creativity, and expertise to an organization that values the influence of sports on a global scale. Let’s connect and create something impactful together!