Hi, my name is Luka

I am passionate about building the future of sports driven by brand strategy, revenue innovation, and athlete-centered media. What began as a love for documentary storytelling and photography has evolved into a focused commitment to helping teams and athletes grow their brands, expand their reach, and unlock new commercial opportunities.

As a lifelong athlete, I played varsity and travel volleyball and basketball and continued my athletic journey as a member of Duke’s Equestrian team. At Duke, I worked with the Women’s Basketball team during my freshman year before joining Duke Football’s digital strategy department as a sophomore, and later the Duke Men’s Basketball social media team. Additionally, during the 2024 basketball season I managed the personal branding of three Duke Men’s Basketball players : Olympian Khaman Maluach, No. 8 recruit Isaiah Evans, and Duke Basketball podcaster Caleb Foster, helping position them for visibility, audience growth, and long-term marketability.

I excel in producing high-performing digital content that drives measurable engagement, strengthens brand identity, and generates record-breaking social value. Beyond content creation, I am deeply interested in the intersection of athlete branding, sponsorship strategy, NIL, and innovative revenue models that empower athletes to build sustainable careers beyond competition.

My goal is to help shape a sports industry where athletes are not just competitors, but fully realized brands and business leaders. I am eager to contribute to an organization that values strategic growth, meaningful partnerships, and the transformative power of sport at scale.

Let’s connect and create something impactful together!